In the past, custom functionality on a website or digital platform could take weeks (sometimes months 😅) to develop. Businesses were forced to adapt their processes to whatever plugins or pre-packaged tools were available, often resulting in business workflows that didn’t quite fit. 

Today, that’s changed. With AI-driven workflows and the ability to quickly integrate new APIs, we now deliver custom website and software solutions that adapt to your business rather than the other way around. 

At Clermont Digital, this is the foundation of how we build: 

1. Faster development
2. More intelligent automation
3. Technology that directly supports the way you work 

A perfect example of this solution-based approach is the brand new MarkupAI Content API

Why the MarkupAI API matters

MarkupAI’s Content API allows us to bring content analysis and marketing intelligence directly into the systems we build. Instead of relying on disconnected third-party audits or time-consuming reports, businesses can now score their content every time it’s updated, see structured feedback on how to improve, and track performance trends across pages and campaigns without leaving their workflow.

That’s the key shift here: intelligence moves from being an afterthought to being part of the process itself. When your platform instantly tells you whether a new campaign or update meets the right quality mark, it changes how quickly you can move and how confident you can be.

And when you add custom development into the mix, the possibilities expand even further. Rather than shaping your processes around what’s available in an off-the-shelf plugin, you get a system that works the way you do, but now with continuous AI-powered feedback woven into the flow.

How we integrated it

When MarkupAI launched its API, it was so new that a PHP SDK didn’t exist yet. Instead of waiting, we built the one we needed, open-sourced it, and published it for the developer community: markupai/php-sdk

That step allowed us to wire MarkupAI into our platform immediately. It creates configurable Content Guardian Agents (virtual people) based on your business’s style guide and brand standards, which analyse and score your site’s content in real-time. 

Once integrated, we extended our workflows so that content is now scored in the background, feedback appears directly in dashboards where teams already work, and low-quality updates are flagged before they ever go live. For managers, high-level reporting widgets give a view of overall content health at a glance.

In other words, the site becomes its own content reviewer-fast, reliable, and always on.

Example: A site in development

One of our current builds demonstrates the practical power of this approach. The client required a content-rich website that also served as a marketing hub, with every blog post, product page, and campaign message reflecting their brand’s voice.

As soon as MarkupAI’s Content API was released, we plugged it in. With no SDK available, we created it ourselves in under an hour and moved straight into integration. That speed meant we didn’t lose a day of development momentum.

Now, inside their admin panel, every piece of content comes with a score, detailed improvement feedback, and checks for brand resonance and tone consistency. A dashboard overview highlights which sections of the site are strongest and which might need attention. For the client, this means no second-guessing, no waiting on reports, and no debating whether something “sounds right”; the system confirms it instantly.

Their marketing team can focus on creativity and campaigns, while the platform handles quality control.

Here comes the smarter, not harder part

We’ve now gone a step further by connecting MarkupAI to each client’s style guide. The latest version of their voice and brand guidelines is displayed directly within the system, meaning that whenever the style guide is updated, it is automatically reflected in the platform.

This isn’t just about convenience; it changes how content evolves. Editors can compare new material against the current style guide in real-time, ensuring brand resonance and consistency without having to search through documents or old PDFs. Even better, because the style guide is now a living part of the system, we can run analysis to see whether existing content needs updating to match the newest brand direction.

The outcome is powerful: your brand voice doesn’t just sit on paper; it actively guides and shapes the content being created on your site. For teams juggling multiple campaigns, staff turnover, or frequent messaging changes, this provides an extra layer of confidence that the output always aligns with the business identity.

Why this is rare (and why it matters)

It’s worth noting that there are still only a handful of marketing-centric APIs that brilliantly utilise AI. Plenty of tools promise intelligence, but most operate in isolation, forcing teams to create extra dashboards or engage in copy-paste routines that break their workflow.

MarkupAI is different. By offering a clean API designed for integration, it allows businesses to bring analysis into the exact tools they’re already using. It isn’t just another place to log in, it’s an engine that powers smarter decisions right where the work happens.

That’s why we’re excited about it. At Clermont Digital, we seek technology that not only sounds clever but also makes day-to-day operations easier and more effective. MarkupAI does precisely that.

What this means for businesses

For our clients, the impact is straightforward: 

1. Better content
2. Less effort
3. More innovative campaigns 

Scores and feedback are available immediately, allowing teams to make adjustments on the fly. Time that was previously wasted pulling reports is now freed up for more valuable work. Campaigns improve continuously because every update is measured against a clear standard.

And most importantly, everything is tailored to their specific business needs. Instead of adapting to someone else’s rigid workflow, they get a system built around their needs, with AI woven in where it matters most.

The bigger picture

The MarkupAI Content API is just one example of what’s possible when new technology meets custom development. At Clermont Digital, we see every API release as an opportunity, not something to wait for, but something to integrate and test to see if it can deliver real results.

This approach gives us a unique advantage. We can deliver features faster, automate repetitive work, and adapt systems around the way teams already operate. And because we move quickly, our clients benefit from new capabilities the moment they become available, not months later.

With tools like MarkupAI, we’re building websites and software that don’t just run your business, they actively make it smarter. Want to see what MarkupAI and custom AI workflows could do for your business? Let’s talk.