Feed Finda, Digital Product

The Challenge

Hay is one of the most basic inputs in livestock production, but sourcing it is anything but simple. Producers spend hours ringing around, asking neighbours, chasing leads on Facebook groups, and driving long distances only to find the supply has dried up. Buyers and sellers exist in the same region but rarely find each other in time, and the few platforms that do exist take cuts that the margins can't carry.

What We Built

Map-based marketplace built around real paddock locations
Direct producer to buyer listings with no middleman
No platform fees on transactions, keeping the margin with the grower
Mobile-first interface designed for use in the ute or the shed
Regional pilot focus before expanding nationally

The Outcome

Feed Finda gives growers a simple way to list what they have on hand, and gives buyers a clear view of what is available within a workable drive. No commissions, no platform charges, no third party taking a slice. Built in Central Queensland for the people who actually move the hay, with plans to expand the same model to other ag inputs over time.